Beyoo is a medical aesthetics, skin and laser clinic based in Lancaster, offering honest advice, medical expertise and natural-looking results. When Vic came to me, she was looking for a complete refresh of the existing brand — something that felt more sophisticated, refined and considered, while still reflecting the natural approach at the heart of the clinic.
I developed a new identity built around warm, neutral tones, clean lines and understated typography, creating a look that feels premium without being overly polished or clinical. The visual identity is supported by soft-focus, textured imagery, giving the brand a more natural and raw aesthetic that feels authentic and approachable.
Since creating the branding, I’ve worked with Vic across a range of marketing materials, including price lists, leaflets, business cards and posters, as well as creating social media templates to help keep the brand consistent across every touchpoint.
The next step was bringing the new identity online with a complete website design and build. The brief was for something professional, clean and, most importantly, patient-focused. I designed the website around clarity and ease of use, using plenty of white space, neutral colours and clean typography to create a calm, trustworthy experience.
The result is a cohesive brand that feels professional, personal and reassuring — reflecting Beyoo’s approach to aesthetics and giving the business a strong visual identity across both print and digital.
